Writer’s Beware - Overpublicizing!
There is no such thing. Never in one million years can you over publicize your book. As a matter of fact, whether or not your book is rated as excellent or just a dud, all that counts in the end is that people are talking about your book. That’s right. Therefore, the notion that everything must fit into a perfectly happy world where those who have read your book think that it is an A+ read is a fabrication. Too many times has a best selling author gotten a review that, well, tells the opposite story of their book sells. Actually, great publicity is what sells anything prior to the actual test. For instance, when a movie is about to release, there are thousands upon thousands of dollars spent at least a couple weeks to six monts prior to the release date. The reason for this is they need it to sell, so they package the movie up in bits called trailers, previews etc to do just that.
This is the exact same thing a writer must do for their book. On every corner and every store…anywhere that you can be creative, do so. The book must be marketed many months before its release. The closer the release date, the more aggresive one should become. The audience should already be waiting on it, and you, as the writer, should be ready to sell it.
Learn more about marketing and PR in this title The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
